Northampton Graphic Design (with bells and whistles)

An image tells a thousand words.

Or in this case about 30 (I didn’t count).

But the concept is true. A potential buyer of your product or services will judge your skills within 4 seconds of landing on your website.

Instantly forming a gut-feel based on the look, feel, words and images that they see in front of them.

So, it’s your job (and ours) to make sure what they see keeps their focus.

How long did you gaze at the big pink banner at the top of this page? Loud huh? But hopefully it made you read down, it stoked your curiosity.

Now, if I were you, i’d get in touch.

Graphic design that adds sizzle to that bacon

Most business owners don’t always understand the importance of graphic designing on their branding efforts and overall SEO (Search Engine Optimisation) for their business website.

It is an isolated component of the entire online marketing process which is overlooked just like the tech-savvy kids today (who are too smart for their age).

While you may already know how important the visual appearance and easy navigation is for your website, design agencies should do more than just graphic designing when it comes to designing a website for your business.

A professional website with a customised brand design is important for a business just as the “magic wand” is for “Harry potter”.

Web pages with proper graphic designs play a vital role in terms of conversion rates, branding, SEO, traffic, and does all the required magic in terms of making your business grow.

Ultimately, a professional team of web designers consisting of graphic designers can have a website that can boost the presence of your business online with the help of SEO experts.

What is SEO?

Search engine optimisation (SEO) is of prime importance when it comes to having a strong online presence. In a nutshell, SEO is the act of optimising a website through various strategies to make it appear on the first result page of search engines such as Google.

Web sites that do not appear on the first page of search engine results when people carry out searches find it hard to get any business online.

This is why you need to ensure that your site ranks highly with the help of SEO so that search engines place your site higher than your competitors.

SEO includes a variety of factors such as content, graphic design etc. which plays a critical role in web design.

In terms of mistrust, you may be surprised to know that graphic design elements on web pages play a higher role than content.

A recently conducted study found that when consumers were asked to explain why they did not trust a website, more than 90% said that it was due to certain elements of the web design, rather than the actual content of the site.

While the design is a crucial aspect of the website, content is still important. Studies indicate that consumers trust sites that offer clear and fresh content that’s relevant to their search.

Ultimately, when it comes to site trust issues, design and content go hand-in-hand just like images and sound in a movie.

How do web design and content work together to make a website successful?

The web design is the first thing that visitors notice.

This includes the colour scheme, navigation, layout, etc.

Once a visitor finds the design attractive, the content will be the next thing to consider in terms of trusting a brand or business website.

And you would do the same as a visitor to other sites.

Wouldn’t you? Without an attractive, quality web design, customers will not take the time to read the content.

While the design should attract visitors, it should also be capable of branding, conversion rates, and SEO.

Although the technical details may be a bit complex, the website directly affects SEO. While certain designs may be exciting for visitors, it may cause a negative impact on SEO.

This will make it critical to work with a web design company who is highly familiar with various trends and impact on SEO.

A professional web design studio or company can optimise your website design by implementing SEO techniques in the process so that your website provides the optimum result.

If you are a business that wishes to excel, then you should consider seeking help from professional web design that specialises in SEO compatible graphic designing.

Introducing dapa

dapa Marketing is the one stop solution for all your online marketing needs. We are more like a construction company when it comes to building a strong online presence for your business.

We can build a website from scratch starting from the foundation (designing), its interior (content), giving it an aesthetic finish from outside to finally make it a fully-working corporate structure to have the people coming in (by implementing various SEO strategies).

Along with specialising in the usual SEO techniques (which is our forte), the professionals at dapa marketing are also top guns at web graphic designing.

As a marketing and design agency, our team at dapa consist of SEO specialists, project managers, a content team, and of course the best web graphic designers in the area.

Our team will ensure that your website has not only brilliant design for conversion purpose but is also optimised for great SEO.

This means that your website will be both attractive in terms of graphic design and equally functional just like a brand new “Mercedes S-class” car.

What is web graphic designing?

Graphic design involves a creative and systematic plan to achieve certain objectives, with the use of images, symbols or even words.

It is visual communication and the aesthetic expression of ideas using various graphic elements and tools.

Web graphics are visual representations used on a Web site to enhance or enable the representation of an idea or feeling, in order to make it appealing to the visitors.

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that informs and captivates consumers.

They develop the overall layout and design for various applications such as websites, advertisements, and corporate reports.

A professional website should follow the same lines as the logo design, trademarks, packaging and the names you use.

While the design may not be your actual brand, it is one important element that works to build trust and engage your audience.

With the right branding, this will bring consistency throughout your entire efforts in advertising.

We at dapa understand that designing also consists of other aspects which also add to the end result. This includes ensuring that the conversion rate is optimised, making sure that the graphic design is at maximum usability for the users, and of course constantly keeping an eye on the entire workings of the website.

The professionals at dapa tend to assist the business owners with our experience and expertise in providing complete web solutions which include designing bespoke logo design for business, creating appealing graphic designs for web pages, and implementing state of the art SEO strategies to give your business the required boost.

How graphic design and SEO work together?

Think about it. What makes consumers hesitant to trust a website? It could be due to difficult to read content, boring generic graphic design, low quality of colour, complex layouts and slow loading time.

Graphic designs are an important factor when it comes to the loading time of a page. In this fast paced world, the loading time of a page can make or break an online business.

Webpage with graphics that takes too long to load would make the visitor feel frustrated and they would not come again on the same site.

While a fast loading website with relevant content and right SEO can do wonders for a business.

The colour used on a website or navigation are key to improved conversion rates. Aiming for a simple rate works most of the time, as visitors don’t like too complex or challenging designs.

You will want a website that encourages viewers to keep browsing.

Equally, if a website looks great but performs badly, this can be a major drawback for a company’s online resources. The workings of a website involve anything from the speed to the links, and a large number of other different variables including colours, layout and graphic design on a web page.

If a website doesn’t work as efficiently as a client wants, this can be due to the high bounce rate and annoyed visitors. If your own website is not at maximum usability, chances are that you will lose the potential clients.

As you can see, there are various factors that a website needs in terms of SEO and graphic design. Colours are also extremely effective when used for subheadings and headlines.

Understanding this, we at dapa Marketing not only provide bespoke graphic design solutions but also offer redesigning services for websites. We will always give you help with your website and will be happy to offer any advice regarding the optimisation of your onsite materials.

We specialise in providing such exclusive web design services through conceptualization, planning, modelling and executing your ideas in a better way strategically.

Our web design services cover the whole spectrum of web designing ranging from bespoke business graphic designing, website redesigning, and SEO compatible graphics to further maintenance.

Do’s and don’ts Of graphic designing

When you are hiring a web graphic designer to create graphics for your business website, there are specific items you need to be aware of.

These are things that normally wouldn’t cross your mind. Some website designs stand out than the others.

They grab your attention and hold it. The goal for any graphic designer is to captivate and inform the viewer. There are a few ways to ensure that your designs will be successful.

Let’s take a look at what you should be asking from a team of graphic designers and what to watch out for to avoid putting off your potential customers or clients.

• Don’t overload your website design with too many images

You want to make sure your design is conveying a clear message to your potential customers and you aren’t taking away from the message with a large number of images.  Implement relevant images into your design. The image can stand out in most cases and will grab the attention of your website visitors.

• Don’t use Google images

DON’T steal work from other graphic designers. Just like content, plagiarism is a huge no-no for building a brand value.

Firstly, you don’t own the rights to use those images. Secondly, most of the images that are found online aren’t of great quality. You want to make sure you have a professional looking image or logo design that you can alter and resize without pixelation.

• Do take time to choose your colour scheme

Giving the colours the attention they need, will serve you the purpose.  A web designing team with an experienced graphic designer can help you see a variety of different colours working together. They can also suggest you colour a combination that suits your brand or business.

• Don’t mix colours together uselessly

Refrain from having mixed colures for your web pages that don’t make sense with the type of piece you are designing. Different colours spark different emotions in people.

So it is important to pay attention to what emotions the colours you are using give off. For example, if you are creating a design for a veterinarian clinic, you wouldn’t use a colour scheme consisting of bright yellow or red pastels.

That would give a punk rock band vibe rather than a clinic for your pets.

• Do pay attention to white spaces

Do pay attention to how much white space is between your letters of headlines and titles on your web pages. You want to make sure that the words are easily readable so the visitors on your websites can understand the message.

But don’t space your letters far apart that you almost could fit another letter in between. On the other end of the spectrum, don’t make your letters so close together that the word could be mistaken for something else. A professional team consisting a

We hope that this list has helped you to get what you should be looking up or asking from a team of web designers.

What can dapa do for you?

If you’ve got reached to this section, we’ll assume that you are interested in receiving web graphic designing services.

Unlike other SEO and graphic design agencies, we do not promise our clients the world.

Neither do we pretend that we know more about your company than you do. For us, honesty, client satisfaction and success are everything.

At dapa design studio each client gets handled by our respective project co-ordinators who are well experienced and command good communication skills to understand your requirements.

At dapa, we keep our clients in the loop as to the progression of their website designing process. In case if any issue occurs during the designing process, you do no need to get worried as we always be on hand to tackle the incurring challenges.

It also means that aims are realistic and you know where you stand at all times. Our team of web designers consisting creative and experienced graphic who are always excited to know the client’s requirements to provide a bespoke website.

dapa has a fantastic reputation for providing top notch website designing services to clients ranging from one man brands to nation-wide companies.

No project is too small or big for our professionals. Our team at dapa will ensure that regardless of the scale of the project, we can get your website looking and working brilliantly to ensure that your business climbs the success of ladder and most important- stays progressing with time.

If you need help with graphic designing and SEO for your website, contact us at dapa Marketing on 0800 634 3007 to find out more about our services.