SEO Reseller

In the past, dapa prided themselves on their SEO reseller partnerships, considering ourselves specialists. Unfortunately, more recently we’ve begun to branch out into new markets because we weren’t happy with many of our reseller relationships.

To work with us as a dapa SEO reseller basis you / your agency / company must:

• A solid understanding of SEO and the processes behind it.
• The ability to sell SEO without over-promising.
• The resources to deal with potential queries you will receive from clients and dapa as the campaign progresses.
• Either the willingness to give us access to your clients’ website or take on and implement our suggestions to the client free of charge.
• Or maybe you’d rather come clean, let us go direct to the client and pay you a monthly commission?
• Your own reporting capabilities.
• Preferably a 12 month SEO contract, 90 day cancellation terms, or at worst 30 day cancellation terms.
• Finally, we need to be able to trust you won’t charge the end client more than 20% above our price to you. Trust us – it causes more issues further down the line!

If you don’t have the majority of the above, we’ll probably not work well together.

Whether it has our name on it, or not, our mission is to deliver SEO that does what it says on the tin. Consider us old fashioned, but we hate to see people paying too much or starting campaigns that are destined to fail for a quick buck.

It’s not good for us, but it’s worse for you.

‘But dapa, I meet your requirments, what next?!’ I hear you cry. Take a deep breath. If you’re currently working with clients who want to increase their online presence, let’s talk, because SEO could be great for you, us and your clients.

We work with companies and partners of all sizes. From one man bands and start ups to national digital agencies.

So, if you’re a:

• Brand Agency
• Hosting or Web Development Company
• Offline Marketing Agency
• 3D or Graphic Design Company
• Photographer

Then it’d probably be worthwhile us having a conversation.

So What is an SEO Reseller? Read on…

dapa’s SEO Reseller Partnership

If you’ve not heard the term reseller, you may have heard of white label? In a nutshell, a reseller is someone who sells someone else’s product or service as their own, and makes a cut. It’s really common in digital markets, particularly in industries such as hosting.

For example, you sell your clients SEO. And we service the contract. You’re the reseller, we’re the provider, the client is the… client. And everyone’s happy. Whether you wish to keep us secret behind the scenes, or refer us to your clients, your satisfaction is our chief concern.

Why is the SEO Reseller on the rise?

Let’s consider an example.

When you go grocery shopping, I’m sure you must have noticed a lot of the products in the store come with the shops own label on it?

I imagine it’s safe to assume Tesco aren’t manufacturing all those products out back (although I’m no expert and am happy to be proved wrong on this one!).

This means that most, if not all of those branded own label products are actually being supplied by someone else, making the store a reseller.

These are goods that have been made and shipped as a plain product, without branding, in order for individual shops or companies to put their name on it.

In the same way, not all agencies or companies have the skills, tools or time to providing SEO in-house, especially startups. But you want a piece of that pie.

You’ve reached an impasse, but it can be overcome by joining an SEO reseller program, which will allow you to make use of the SEO experts you’re lacking, while still keeping your operation in-house.

SEO reseller packages can give you quite the competitive advantage. You’ve got the ability to resell SEO services and tools without actually spending any time on it yourself. Perfect, right?

Think of it this way, a lot of companies outsource their SEO or tech work already, you can outsource the critical SEO functions by using an SEO reseller package.

Even if you or your business is not directly related to SEO you could still benefit from becoming an SEO reseller.

Take it from us, hiring your own SEO team is expensive, so rather than being handicapped by budgets, you can offer your own SEO work, research target audiences and perform web analytics to your clients through our SEO reseller packages.

What Tools, Software and Related Services Do You Offer?

SEO reseller tools can be ideally suited to help you perform the following tasks:

Keyword Research – Generally involving tools that allow us to perform keyword analysis and keyword generation. Bear in mind that not every reseller or platform will give you access to these tools, but it’s incredibly helpful if they do. The best tools will help you uncover how much traffic a particular keyword will direct to your site and how much competition you’re likely to face if you were to undertake PPC for that keyword, the cost per click of that keyword and the difficulties you may face whilst trying to rank.

 

Backlinking Services – As far as we’re concerned, these are arguably the most important and greatest set of services and tools you’ll need from an SEO reseller. Here’s a comprehensive list of link building services you’re likely to encounter:

Local Link Services– Most commonly associated with building specific links on local websites, this SEO reseller tactic is also know as ‘citations’.

Guest Posting Services– Some of the high level SEO reseller packages will search for and locate niche industry websites that will allow you to publish your content in return for a link back to your site. It’s a win-win situation, but depending on the type of link, it can act as a significant boost to your rankings.

Tiered Link Building Services – Made up of multiple tiers of links, building something of a pyramid of links, with each only being pointed to the tier above. There’s a lot of services that claim to automate this service via software, however, it might be best for your website’s SERP (Search Engine Result Pages) if this is done manually with unique and useful content.

Mass Link Building Services – Generally, this type of link building falls less into the white hat and creeps in the grey hate aspect of the SEO spectrum. When utilised properly and carefully these mass links can help with certain promotion strategies you’re looking to implement via SEO, but approach with caution.

Google places API tools – These reseller tools also fit into the category of tools that are intended to ‘locally promote’ a website. Such tools can assist you in optimising and uploading Google places accounts automatically.

Yelp Business Data Tools and many, many Others – Yelp offers local businesses a variety of different ways to advertise and promote their website online. These tools will assist you in managing and automating all your Yelp campaigns whether they are paid campaigns or not.

As an SEO reseller we also offer many other tools that offer other simple functions such as:

• Website visitor traffic counters
• Monitoring tools
• Stats for YouTube videos
• Spellcheckers

SEO reseller packages offer businesses all the tools they need to make their clients’ websites more professional, streamlined and authoritative, allowing it to achieve higher SERP rankings and in turn driving more visitors to the website.

What to Expect From an SEO Reseller Package from dapa?

Here are some common SEO reseller services:

• SEO Audit Reports

Through this tool you can perform PPC audit or SEO audit of any website. Once the audit is completed you’ll be told what on your client’s website is doing well, and what you should consider improving further. It’ll also generate a report that you can provide to your client and can be used to upsell your client with packages you offer to remedy the issues their website may be encountering.

• Client Dashboards

This tool enables you to provide your client with a unique login through which they can monitor the progress (or lack of) of their SEO campaign through verifiable statistics. You usually occupy this login, so that you can keep the entire operation as an SEO resell and in-house.

Once your client logs into this dashboard, they will be able to access a host of statistics and analytics about their existing or previous SEO campaigns. What they see on their dashboard depends on what you want them to see and it is possible to customise what your clients see in their dashboard. Common stats that your clients can see include:

• Leads generated
• Total unique visitors
• Links acquired
• Search engine rankings

• Keyword Tracking Reports

This is probably one of the most vital of the SEO reseller tools we offer that you should have in your marketing arsenal.

There are certain tools you could definitely go without, but tracking results and displaying these to clients is absolutely vital.

Our reporting system will show you the ranking changes over a designated period of time for your clients’ chosen keywords. We can produce these reports to look like they’re coming from your company, or you may simply want the information and create your own branded report.

Ideally, these keyword reports are generated whenever needed, however, we aim to create them at least once a month, to be delivered to your client by you on a schedule. Automating the email delivery of reports will allow you to keep your clients well informed, reducing the need for as regular contact.

Our range of complimentary reseller services

Whilst we can’t really call the following ‘tools’, they are vital elements of the full SEO reseller package we offer.

Content Creation And Marketing – Each reseller package brings with it a designated amount of content creation, but you are also able to request additional content, including blog posts, guest posts, press releases etc. The content is all created by our thorough and experienced team of native English speaking writers and you can be assured that all our content is well researched, unique and driven by the value it will bring your clients.

Website Creation – This can involve anything from total web design to web development to creation of mini sites for the purposes of lead generation. This may be something you choose to keep in-house, but to save you heartache, we offer it as a service.

On Page SEO Reports – On page SEO reports provide complete keyword research for a page along to go alongside meta tag and title optimisation, as well as making sure the content is fully optimised. Additionally including optimisation recommendations to assist you in improving the ranking capabilities of your page.

Keyword Research – Keyword research is the first foundation of almost everything that SEO professionals do. Finding keywords that not only have appropriate levels of search volume and are at a competition level that matches budget is the most crucial aspect of starting a campaign. Without keywords, we’re lost at sea, without a map. Finding the right keywords can be time consuming and dull, which is why we do this for you.

Link Building– We’d argue link building is the most important part of any SEO campaign. We’ll give you a set of tools in order to assist you with the following:

• Local Link Services
• Guest Posting Services
• Tiered Link Building Services
• Mass Link Building Services

Who can outsource their SEO to dapa?

Unfortunately, we’ve been burned too often in the past by our SEO reseller relationships. As one of the premier SEO reseller agencies in the region, we have decided to impose certain conditions for companies who want to resell dapa’s services. These include:

• A solid understanding of SEO and the processes behind it.
• The ability to sell SEO without over-promising.
• The resources to deal with potential queries you will receive from clients and dapa as the campaign progresses.
• Either the willingness to give us access to your clients’ website or take on and implement our suggestions to the client free of charge.
• Or maybe you’d rather come clean, let us go direct to the client and pay you a monthly commission?
• Your own reporting capabilities.
• Preferably a 12 month SEO contract, 90 day cancellation terms, or at worst 30 day cancellation terms.
• Finally, we need to be able to trust you won’t charge the end client more than 20% above our price to you. Trust us – it causes more issues further down the line!

So, what can dapa do for you?

As one of the leading SEO reseller providers in the region, you rest easy knowing dapa can handle each and every aspect of your SEO campaign, from the design of your website to creating an SEO strategy that works for you and your clients, whilst maximising success of the campaign.

From onsite SEO audits to full fledged SEO campaigns of your clients’ websites, you name your requirement, and we’ll meet it.

We’re proud of our local, in-house team that are one of the most talented SEO teams in the country, able to provide results at almost all budgets and levels of competition. Our team boasts SEO specialists, project managers, an experienced team of content writers able to handle your strategies, as well as access to the best developers in the area.

With well over 30 years SEO, digital marketing and web experience we work in some of the most competitive SEO markets in the UK, including travel, finance, law and insurance.

We stay at the top of our game by devising creative and innovative SEO campaigns and our flexible approach is what keep us ahead of our competition.

By choosing dapa, you’re not only gaining assistance from one of the best SEO teams in the country, you’re also being assured of our dedication to customer service and quality.

Obviously, we can’t guarantee to magically fix all your problems (and would definitely advise you avoid engaging firms that make such promises!), but we can assure you that in the long-term, we can achieve all the long term SEO targets of your clients, and are there to support you every step of the way.

Honesty is at the heart of what we do (sometimes quite bluntly) and we’re always around to answer any questions or queries you may have about the progress of your clients’ campaigns.

If you need help with your SEO strategy, contact us at DAPA Marketing on 0800 634 3007 to find out more about our services.

We’ll do our best to connect you to the person who’ll actually be managing your account so you can get a feel for the process and how we operate.